Apple's ability to kick Facebook and Google off of their own apps proves just how much power the iPhone maker has. What's more, it helps illustrate how much Facebook and Google need Apple. If those companies want access to the 1.4 billion Apple devices on the market, they have to follow the hardware maker's rules.
Apple has proven just how much power it has over tech giants
A whopping 78% of the tech employees we surveyed agreed that the tech industry is too powerful, with just 11% disagreeing. The same goes for Facebook, Amazon, Alphabet, and Apple. Over 77% of respondents said those companies have too much power, and just over 8% disagreed.
Weaker advertising revenues and supply chain disruption are near term negative influences on the FAMAGs, but they also face a number of pressures which could have a longer-term negative impact on their business models. Regulatory concern over their growing power is at the epicentre.Over the past 18 months, the FAMAGs have already faced a barrage of criticism over their anticompetitive behaviour. The bigger tech becomes, the more likely they will become more heavily regulated. History is replete with such examples. At some point, this could have serious implications for their growth prospects. With a number of governments turning to tech companies to help manage the virus outbreak, one possibility is that the major digital platforms could become regulated like public utilities given their increasing size and influence. In the past, governments did not hesitate to regulate services that were deemed essential public goods such as railways and energy suppliers. New regulations could be imposed that limit how these firms monetise data and which markets they can participate in. US regulators have already signalled that they would like to expand their antitrust scrutiny of the FAMAGs and many investigations into anticompetitive behaviour are already underway. Although unlikely in the short-term, more scrutiny could slow down future M&A expansion, which has been an important ingredient for their success.
From Google to Amazon, tech giants and antitrust cases seem to be attached at the hip as far as headline news is concerned. Between blocking competitors' ads to throttling competitors' products, the power wielded by these companies has proven to result in some questionable behavior when it comes to the open market.
As one of the largest companies in the world, Apple wasn't going to take this accusation lightly, particularly considering how much the competition has been heating up between these two tech giants. A spokesman for the consumer tech company said:
Other approaches target the application setting. Legislation can monitor the use of face recognition technology, as even if face recognition algorithms are made perfectly accurate, their contributions to mass surveillance and selective deployment against racial minorities must be curtailed. Multiple advocacy groups have engaged with lawmakers, educating on racial literacy in face recognition and demanding accountability and transparency from producers. For example, the Safe Face Pledge calls on organizations to address bias in their technologies and evaluate their application. Such efforts have already achieved some progress. The 2019 Algorithmic Accountability Act empowered the Federal Trade Commission to regulate companies, enacting obligations to assess algorithmic training, accuracy, and data privacy. Furthermore, several Congressional hearings have specifically considered anti-Black discrimination in face recognition. The powerful protests following the murder of George Floyd also drove significant change. Congressional Democrats introduced a police reform bill containing stipulations to restrain the use of face recognition technologies. More astonishing was the tech response: IBM discontinued its system, Amazon announced a one-year freeze on police use of Rekognition, and Microsoft halted sales of its face recognition technology to the police until federal regulations are instituted. These advances have supported calls for more progressive legislation, such as the movements to reform or abolish policing. For now, the movement for equitable face recognition is intertwined with the movement for an equitable criminal justice system.
Many tech giants such as Apple, Tesla, Google, and Amazon are now making their own ASIC chips designed specifically for their products. This gives them more control over the integration of software and hardware while differentiating themselves from their competition. 2ff7e9595c
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